Global Director– CRM & Data Strategy

Job Locations US-WI-Beloit
Requisition ID
2016-6371
Division
Kerry
Position Type
Full Time
Recruiter
JK1
Posting Type
DNI

Company Overview

Kerry Group today is a world leader in Taste & Nutrition serving the food, beverage and pharmaceutical industries and a leading consumer foods processing and marketing organisation in selected EU markets. With sales to over 140 countries worldwide, the Kerry organisation has grown to become a highly successful public company, having achieved sustained profitable growth with current annualised sales in excess of €5.8 billion. Launched as a public company in 1986, the market capitalisation of the Group has grown to a current level of approximately €12 billion. Kerry Group now employs over 24,000 people throughout its worldwide activities and operations.


We supply over 15,000 food, food ingredients and flavour products to customers in more than 140 countries worldwide. Kerry prides itself on continuous innovation, technological creativity and business excellence in every area of the business, striving to enhance leadership positions in our consumer foods business and across global food and ingredients markets.


We are looking for people with ambition, vision and a commitment to excellence in a dynamic business environment to achieve and sustain this growth on a long-term basis. In return we offer stimulating and rewarding careers from employee to management to leadership levels in a global food organisation.

 

 

 

Description and Responsibilities

 

Role scope

Global Director– CRM & Data Strategy is a key leadership role in the digital organization at Kerry contributing to the continued evolution of Kerry’s approach to driving commercial effectiveness. This person will bring a combination of quant rigor, project management, creativity, and strategic thinking to Kerry to drive continuous improvement of Kerry’s CRM ecosystem and a focus on data driven business optimization.

 

Reports to Global VP – Digital Partner closely – Regional executive teams, marketing leadership teams, regional marketing, sales, R&D, and market research teams, ICT organization, and procurement Supervisory role – Direct management of global analyst team, functional/dotted line management of regional marketing analyst and eCommerce analyst teams

 

Specific Responsibilties:

 

  • Lead Kerry’s CRM evolution, optimizing Kerry’s Salesforce platform and its ecosystem of related tools to create a business relevant sales and project innovation engine
  • Assess marketing, sales, R&D, and finance needs across the Kerry organization, then propose innovative solutions to meet business need and improve commercial effectiveness
  • Enable the execution of data and customer-driven marketing strategies through the clear assessment, development, and communication of strategic CRM and Marketing Automation programs
  • Define state of the art approaches to assess and model customer profiles, customer segmentation, and customer behaviors
  • Develop customer attribution and ROI models that are used to enhance testing and targeting, increase revenue, generate cost savings, and allocate resources more efficiently
  • Inform data capture via tagging, tracking, and behavioral measurement plans across all communications tools and our paid, earned, and owned media
  • Inform business rules development for dynamic communications strategies aimed at creating increasingly optimized web platforms and communications devices.
  • Lead a team of Analysts and CRM Administrators, globally
  • Stay up to date on state of the art statistical and mathematical approaches to building and managing customer profiles, segmentation, marketing and sales analytics technology, and the evolution of data driven decision making

 

 

 External Relationships:

  • Frequent contact with Kerry agencies as well as Kerry ICT and analytics partners

    Frequent contact with technology providers (Google, Salesforce, LinkedIn, etc), digital media organizations, advertising technology organizations, and emerging media companies

  • Occasional contact with Kerry customers and partners.

Qualifications

Qualifications & Experience:

  • Bachelor’s Degree in business, mathematics, economics, finance, marketing, social sciences, computer science, or other related degree. Masters/MBA preferred
  • 12+ years experience in CRM strategy, or analytics/data sciences within a a B2B marketing/sales organization, advertising agency, or consulting firm
  • Exposure to complex CRM ecosystems, ideally in manufacturing/industrial organizations
  • Significant experience in CRM strategy, digital marketing, social media technology, communications strategy, and execution
  • Experience with Social Listening tools, Social Management Platforms, Digital Media, Data Management Platforms, Trafficking Tools, Google Analytics/Adobe Analytics, and Salesforce Sales and Marketing Cloud technology is critical (Salesforce CRM, Einstein, Pardot)
  • At least 5 years of team management and staff leadership
  • Familiarity with and ability to capably review qualitative and quantitative research

 

In addition to the above we believe the successful candidate will also display the following attributes

  • An ability clearly and articulately communicate complex topics in simple, easy to understand ways

    Must be a self-motivated individual with strong conceptual skills and creativity 

    Strong interpersonal skills, especially the ability to work tactfully and respectfully with a wide variety of individuals, stakeholders, and partners

    Must demonstrate aptitude for ongoing learning and application of newly acquired knowledge

    Personality to thrive in a dynamic, fast-paced environment. Ability to maintain a positive attitude under pressure. Will be required to perform outside comfort zone and navigate through organizational and operational ambiguity as the digital organization at Kerry evolves

    Proven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and results

    Strategic thinking ability with balanced analytical and creative approach

    Experience successfully bringing together people from different disciplines, internal and external to achieve desired outcomes

    A natural curiosity, an inclination for discovery, and an ability to articulately apply that curiosity to business relevant opportunities

    Analytically savvy, and economically centered

     

 

 

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