• Senior Strategic Marketing Manager

    Job Locations US-WI-Beloit
    Requisition ID
    Position Type
    Full Time
    Posting Type
    Posting Type
  • Company Overview

    Want a job you can feel good about? Leading to better encompasses everything we do at Kerry, it's how we've become the world's leading taste and nutrition company. Whether it's building sustainable solutions for consumers or building benefits and opportunities for employees, the main thread of the Kerry fabric is #LeadingToBetter. With focus on a sustainable future, a career with Kerry is something you can feel good about.

    Leading to better.

    Through sensory science and technology, Kerry develops and manufactures food and beverage solutions for popular brands throughout the world. In fact, you've most likely experienced Kerry in the food or beverages you've consumed in the past few days!

    Leading to better, together. 

    Together, we shape how the world views food and beverage.  Leading to better, together means we do this in a culture that nurtures agility, speed, quality and safety and we do this through:

    • Celebrating curiosity that leads to action
    • Empowering our people
    • Promoting diverse thinking
    • Investing in innovation
    • Acting on sustainability
    • Embracing our differences

    Kerry is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age disability, protected veteran status or other characteristics protected by law. Kerry will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion of a background investigation and drug screen.

    Description and Responsibilities

    The Sr. Strategic Marketing Manager will be the primary lead for all marketing activities within Kerry’s Meat End Use Market and be a strategic contributor to the North American marketing function. Specifically focused on establishing growth strategies with the North America Meat Leadership Team and Vice President of Marketing - North America, the Sr. Strategic Marketing Manager is pivotal in the long-term business planning process.  In addition, the role will be responsible for developing and implementing winning go to market plans through assimilating market/consumer research and analytics, directing strategic marketing communication efforts, guiding new product and solution development and engaging customers in co-development to promote profitable growth for the business. Finally, the Sr. Strategic Marketing Manager will own functional relationships with Customers and drive growth via business expertise and marketing execution. 

    • Drive market growth strategy development and engagement
    • Working with the Commercial Sales team, build marketing-to-marketing relationships with Kerry’s key customers, allowing for a deeper understanding of our customers business and the ability to advise on customer engagements
    • Provides insight on new growth areas, product innovation and market expansion within the channel or market - including identifying concept and technology white space, as input to the business growth strategy
    • Identify, communicate and drive actionable insights derived from both primary and secondary research at all levels of the organization
    • Lead the development and execution of marketing communication initiatives for assigned global and strategic accounts driven by Kerry’s push technologies, current trends in the marketplace, and Insights contributing to Kerry’s top line growth.
    • Guide marketing research and marketing communications teams on activities that will drive growth across strategies and with targeted customers
    • Using the Market Insight Presentation process – project manage and deliver high quality, trend and insight driven customer centric presentations and events
    • Tailor the organization-wide Taste & Nutrition positioning and message to Meat End Use Market customers
    • Collaborate with commercial teams to design and deploy sales training workshops and customer intimacy initiatives  
    • Gain in-depth understanding of Kerry’s business, the market and competitive landscape and evaluates potential opportunities, threats and acquisition targets
    • Manage forums and programs that contribute to a high performing, integrated, marketing team
    • Lead, coach, train, and develop future team membersThe above listed responsibilities are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities or duties required.


    • Bachelor’s Degree required. MBA preferred
    • 7-9 years progressively responsible, post baccalaureate experience in related capacity or food industry role
    • Experience in Foodservice industry within a business development and/or strategic marketing role, including deep relationships with Customers
    • Proven project management skills
    • Strategic planning and strong analytical skills
    • Excellent communication (verbal and written)
    • Effective interpersonal skills with a proven ability to work with cross-functional teams
    • Leadership and management (of employees, projects and agencies)
    • Creative, innovative and dynamic with leadership qualities necessary to drive growth and develop talent
    • High customer focus and insight orientation
    • The ability to manage multiple, complex priorities within demanding timeframes
    • Demonstrated ability to think strategically and act tactically
    • Proven resource optimization, team management and development skills 
    •            25% travel required


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